Trieste’s Tourism Campaign Shows Record-Breaking Visitor Numbers

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Caffe Degli Specchi; photo credits Keiron Mayora
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by InTrieste

In a regional council session in Trieste, Sergio Emidio Bini, the regional assessor for Tourism, presented the immediate success of the promotional campaign ‘Io Sono Friuli Venezia Giulia.’

Despite its long-term goals, the campaign has already demonstrated its effectiveness, with a record-breaking 10 million tourist visits in 2023. Additionally, hotel reservations for the upcoming summer season in Lignano, Grado, and Trieste are expected to surge by 8 to 10 percent. These achievements align with the campaign’s strategic objective outlined in the 2023-2028 government program, emphasizing the promotion of the ‘Io Sono Friuli Venezia Giulia’ brand to both regional residents and national and international markets.

During a session of the regional council in Trieste on Tuesday, Sergio Emidio Bini, the regional assessor for Tourism, responded to an immediate inquiry regarding the promotional campaign ‘Io Sono Friuli Venezia Giulia.’

According to the representative of the Regional Council, the campaign aligns with one of the strategic objectives outlined in the 2023-2028 government program, specifically aimed at promoting the ‘Io Sono Friuli Venezia Giulia’ brand, targeting residents within the region as well as the national and nearby international markets.

Regarding expenditures for the year 2023, resources totaling €1,503,058 were allocated, leveraging advertising spaces in newspapers, periodicals, magazines, and other informational outlets.

“As previously stated, the results speak volumes, and even for the current winter season in the mountains,” Bini concluded, “the data reflect a positive trend in ski pass sales and ‘first entries,’ up by 6 percent compared to the previous winter season, setting a new record.”

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